I love far-fetched big ideas, big swings, offbeat ads, off-the-beaten-path trails, slowing doomscrolls, & building brands that outlast trends.
GIF or JIF?
Pineapple on pizza?
I can't say, but I can help shape & grow your brand, products & team.
Let's build together.
Today, as a fractional Creative Director and Designer, I help big brands think like startups & startups build like big brands.
I partner with founders and marketing leads to build brands, products, campaigns, and AI-powered design systems that scale, leading from strategy through execution.
After hours, you'll usually find me far from screens and data plans, boondocking in the outdoors, trail running through the woods, looking up at the stars, or pretending to be a photographer with my son, girlfriend, and husky, Miro.
I architect creative organizations & I’m the standard-bearer of its culture.
I create a narrative & representation that makes a creative team’s strategy concrete, provides a "north star" and inspires the teams to build toward it.
I frame the end-to-end brand experience & establish the processes & mindsets that drive and shape the work so we can drive better business impact.
I focus on developing relationships with stakeholders, & operations to support the creative team in defining resourcing prioritization & creative opportunities.
Discover
Market & UX research
Define
Brand & product strategy
Make
Brand guidelines & design systems
Validate
Brand & product iteration
I raced professional motorcross.
I inked Disney cartoons.
I wrote "Chocolate Cake" on Bob Odenkirk.