I love far-fetched big ideas, far-flung hole-in-the-walls, off-beat ads, off the beaten path parades, slowing doomscrolls & taking brands to 11.
GIF or JIF?
Pineapple on pizza?
I can't say, but I can help shape & grow your brand, products & team.
Let's build together.
Today, as Head of Creative at Weedmaps, I lead an in-house team of talented designers focused on crafting impactful brand stories for Weedmaps that gets our audience to feel and do something.
After hours you can find me far from screens & data plans, boondocking in the outdoors, running in the woods, looking up & pretending to be a photographer with my son, girlfriend and dog Miro.
I architect creative organizations & I’m the standard-bearer of its culture.
I create a narrative & representation that makes a creative team’s strategy concrete, provides a "north star" and inspires the teams to build toward it.
I frame the end-to-end brand experience & establish the processes & mindsets that drive and shape the work so we can drive better business impact.
I focus on developing relationships with stakeholders, & operations to support the creative team in defining resourcing prioritization & creative opportunities.
Discover
Market & UX research
Define
Brand & product strategy
Make
Brand guidelines & design systems
Validate
Brand & product iteration
I raced professional motorcross.
I inked Disney cartoons.
I wrote "Chocolate Cake" on Bob Odenkirk.