I love far-fetched big ideas, far-flung hole-in-the-walls, off-beat ads, off the beaten path parades, slowing doomscrolls & taking brands to 11.
GIF or JIF?
Pineapple on pizza?
I can't say, but I can help shape & grow your brand, products & team.
Let's build together.
I'm available.
In my most recent role as the Global Group Creative Director at Yelp, I led Y! Creative, Yelp's in-house creative agency. We believed in being good, knowing your sh** and bringing joy.
After hours you can find me far from screens & data plans, hitchin' my airstream, boondocking in the outdoors, running in the woods, looking up & pretending to be a photographer with my son, girlfriend and dog Miro.
I architect creative organizations & I’m the standard-bearer of its culture.
I create a narrative & representation that makes a creative team’s strategy concrete, provides a "north star" and inspires the teams to build toward it.
I frame the end-to-end brand experience & establish the processes & mindsets that drive and shape the work so we can drive better business impact.
I focus on developing relationships with stakeholders, & operations to support the creative team in defining resourcing prioritization & creative opportunities.
Discover
Market & UX research
Define
Brand & product strategy
Make
Brand guidelines & design systems
Validate
Brand & product iteration
I raced motorcross.
I inked Disney cartoons.
I wrote "Chocolate Cake" on Bob Odenkirk.