As a Sr. Design Director at CSE Digital, I built, grew and led a multi-disciplinary remote creative team (graphic and UX/UI designers, illustrators, videographers, photographers & art directors). From 2011-13 we redesigned and updated NBA for kids.
How do you make life long lovers of the NBA from an early age?
The NBA is where players like Lebron soar skyward, Garnett twists like a tornado, Nash dashes past, Popovich makes game plans, and Costas keeps us thinking about scores and player stats along the way. It’s a game that has both power and skill. The new NBA Hoop Troop site redesign is where we celebrate these heroes and make kids the heroes in their own story. Games and stories featuring the hoop troop gang put kids closer to the action and their hero’s achievements, giving them another reason to be lifelong lovers of the game we call basketball.
→ W³ Awards: Silver Award