Nearly Home Season 2 is a year-long brand campaign cementing Realtor.com's role as a trusted guide, giving buyers and sellers an expert edge. Reba McEntire who has played a realtor on and off TV, kicked off season 2 with the launch of Market Clock.
Built a campaign engineered to last long after they say cut. Directed and did pre-production, wardrobe, styling, and photography for a scalable Reba-led creative library used across social, digital, CRM, paid media, and partnership channels.
Built a flexible creative system that scaled across paid media, social, CRM, product marketing, editorial, and owned channels.
Campaign Insight
Consumers weren't simply looking for listings. They were looking for an expert edge. In an increasingly fragmented housing market, Realtor.com had an opportunity to turn data, expertise, and trusted guidance into tools that helped buyers and sellers make smarter decisions.
Market Clock
Led creative strategy, concept development, and creative direction for the launch of Realtor.com's Market Clock, a proprietary tool designed to simplify local housing-market conditions into a clear, actionable consumer experience.
Created the creative strategy for our couple and co-directed with my CD writing partner more than sixteen social-first video executions spanning product education, March Madness, FIFA World Cup, and seasonal campaign moments.
Launched the Realtor.com Market Clock platform as part of Reba, Nearly Home Season 2
Built a year-long Reba-led campaign asset ecosystem
Directed creative and photography for integrated national marketing efforts
Creative strategy for and co-directed 16+ social content-series executions
