Built a campaign engineered to last long after they say cut. Directed and did pre-production, wardrobe, styling, and photography creative direction for a scalable Reba-led creative library to be used across social, digital, CRM, paid media, and partnership channels.
Using our assets, built a flexible creative campaign system that scaled across paid media, social, CRM, product marketing, editorial, and owned channels that complemented our hero spot.
Led creative strategy, concept development, and creative direction for the launch of Realtor.com's Market Clock, a proprietary tool designed to simplify local housing-market conditions into a clear, actionable consumer experience. Thankfully Reba's here to tell you all about it.
Created the creative strategy for our couple and co-directed with my CD writing partner more than sixteen social-first video executions spanning product education, March Madness, FIFA World Cup, and seasonal campaign moments. See episode one.
Launched the Realtor.com Market Clock platform as part of Reba, Nearly Home
Creative strategy for and co-directed 16+ social content-series executions
Built a year-long Reba-led campaign asset playbook
Directed creative and photography for integrated national marketing efforts
Realtor.com+ transformed home search into a collaborative experience for agents and consumers. Created to support the platform launch, this launch video introduced Realtor.com's vision for a more connected, transparent path from search to close.
As Creative Director, I led creative strategy, storytelling, and design direction, connecting the product launch to Realtor.com's broader Expert Edge platform.
Launched across 16 MLS partners representing 122,000+ real estate professionals
Helped establish the largest multi-MLS collaborative portal initiative of its kind
Extended Realtor.com's role from home search into agent-client collaboration
