Roam Startup 2020

As Revelry's Chief Design Officer I led a cross-functional design team that accelerated the growth and adoption of early-stage tech startups. Companies like ROAM—a tech-enabled R.V. park startup.

Design Thinking & Design System
Strategist, Brand Designer & Product UX/UI


How might we create an R.V. park company and brand that aligns with the needs of the modern R.V. enthusiast?

Solution — ROAM Startup

We created a company and brand that met the moment. With the rise of remote working, tech automation, and the desire to get outdoors, R.V. enthusiasts demanded a new kind of R.V. park. Most R.V. campsites need to be updated. The locations lack natural beauty, and amenities need to be modernized because they're often analog, the pads are un-level, and the check-in experience could be more straightforward and manageable.
My design team and I worked hand-in-hand with ROAM C-level founders. We collaborated using a 3-step Design Thinking process to incubate and accelerate ROAM from idea to launch. We delivered;

→ Brand strategy, architecture, design and identity

→ Scalable design system/brand guidelines to pilot marketing and product MVPs.

→ SEO/Google Adwords campaigns

→ RSVP landing pages

→ Email marketing (drip/nurture) campaigns

→ Messaging platform, pitch decks, marketing - collateral materials, and social media accounts.

→ A testable Minimal Viable Product (MVPs) APP design

Product MVP

Finding a ROAM RV camp site, reserving it and doing contactless check-in became standard. Bye pen & ink.

Roam Startup 2020

Print Collateral

Guests receive an arrival package to get things started on the right foot.

Social Media & Photography

Creating wanderlust for our audience getting them excited about ROAMing outside and booking a campsite.


Today, ROAM has raised its first round of funding and is scaling nationally.